On The Beach Festival Comes to Great Yarmouth in 2027
Get ready for a spectacular new event on the Great Yarmouth seafront as On The Beach Festival brings four days of live music, entertainment and seaside fun to the Norfolk coast from 17th–20th June 2027.
Recognised as one of the standout events on the UK festival circuit, On The Beach has spent the past six years bringing major electronic and live music acts to Brighton’s seafront. In 2027, the festival will expand to a brand-new location on the sandy shores of Great Yarmouth Beach.
Olly Murs – 18th June 2027
The first headline act announced is one of the UK's best-loved entertainers, Olly Murs, who will take to the stage on Friday 18th June 2027.
With eight studio albums, five of which reached No.1, and more than two million tour tickets sold, Olly Murs has become one of Britain's most successful and popular performers. Following his sold-out UK tour celebrating 15 years of hits in 2025, fans can look forward to hearing his much-loved catalogue of pop favourites in the spectacular new coastal setting of Great Yarmouth.
And that's not all…
More acts are still to be announced, with further artists and festival details expected to be revealed in the run-up to the event.
With four days of live entertainment taking place against the backdrop of Great Yarmouth's famous beach and seafront, On The Beach Festival 2027 is set to be a fantastic addition to the town's events calendar.
Planning your festival weekend? Make a break of it and enjoy everything Great Yarmouth has to offer, with Andover House providing a comfortable base for your stay.
17th–20th June 2027 | Great Yarmouth Beach
For festival information, dates, tickets and the latest announcements, visit the official On The Beach Festival website.
Great music. Great beach. Great Yarmouth. We’ll see you there!
Great Yarmouth Beach – Just Steps from Andover House Hotel
Staying at Andover House Hotel means you’re perfectly placed to enjoy Great Yarmouth Beach, one of Norfolk’s most popular and scenic stretches of coastline. Just a short walk from our front door, the beach offers wide sandy shores, refreshing sea air, and miles of space to relax, walk, or unwind.
Whether you’re visiting for a peaceful coastal break or simply enjoy being close to the sea, Great Yarmouth Beach is ideal at any time of year — from bright summer mornings to crisp autumn strolls.
Enjoy the Beach Your Way
Great Yarmouth’s expansive sands make it easy to enjoy the coastline at your own pace. Guests often love:
Long, relaxing walks along the shoreline
Scenic cycling routes with sea views
Morning runs or gentle paddles
Cooling dips in the sea during warmer months
With plenty of space, even during peak season, the beach remains a favourite for those seeking a calmer seaside experience.
The Golden Mile & Seafront Attractions
A short walk from Andover House brings you to Great Yarmouth’s Golden Mile, home to classic seaside attractions and entertainment. Along the seafront you’ll find:
Traditional arcades and amusements
Cafés, ice cream parlours, and casual dining
Shops, theatres, and seasonal events
It’s easy to enjoy an afternoon exploring before returning to the comfort and calm of our boutique hotel.
Explore the Coast from a Peaceful Base
Great Yarmouth Beach is one of the town’s highlights and a must-see for visitors to the Norfolk coast. Its combination of open sands, coastal paths, and lively seafront makes it suitable for both relaxed breaks and active days out.
By staying at Andover House, you can enjoy the best of the seaside while retreating each evening to a quiet, adults-only hotel away from the busier parts of town.
Stay near great yarmouth beach
Andover House Hotel is just minutes from the beach and Great Yarmouth seafront, offering stylish accommodation, comfortable rooms, and a welcoming atmosphere. After a day by the sea, return to relax, enjoy our restaurant and bar, or unwind knowing everything you need is close by.
After a day exploring Great Yarmouth Beach, return to the calm and comfort of Andover House Hotel, a peaceful adults-only boutique hotel just moments from the seafront.
📞 01493 843490
✉️ bookings@andoverhouse.co.uk
Your peaceful base near Great Yarmouth Beach.
